WORKING DRAFT
Version: 2.0
Dated: 14 July, 2012
DISCLAIMER
This Code of Conduct mainly represents the aspirations
and high standards that Geo management and Geo team wish to
uphold professionally. Being an internal standard yardstick,
this Code or any part of it, may never be used as a basis
to pursue a claim against any company of Geo Group, any member
of Geo management or any journalist working in Geo Group,
if such claim is otherwise not maintainable under general
provisions of law. Adoption of this Code of Conduct will neither
increase nor decrease the legal obligations of Geo Group companies
and members of Geo team under the laws of Pakistan.
C) Internal SOP: How will
we monitor and implement the guidelines?
This document indicates how the macro/strategic policy vision
as well as the tactical guidelines and best practices, outlined
above, will be executed. The process flow and standard operating
procedure is laid out through which different stages and steps
will be taken to ensure monitoring and compliance to the editorial
policy of our network.
Pre-Production
1) Editorial Committee Proactive Feedback Process
2) Discussion Program Content Committee
3) Control Room Experts Availability
4) Program Preview Committee Feedback and Edit Process
Post- Production
5) Post Guest Analysis
6) Post Topic Analysis
7) Survey Perception Tracking of Program/Channels
8) Post PD Feedback Reports/Sessions
9) Live
a. Live Editorial Foresight
b. Live Censor w Delay – Audio
and Video in MCR
PRE-
Broadcast
1) Editorial Committee Proactive
Feedback Process
a. All hosts
and producers will be required to submit a draft rundown
paper 36 hours prior to the show for a weekly recorded show
and 3 hours prior to the show for 3 day a week live show,
which will contain guests list and potential issues and
questions being asked
b. Feedback
will be sent back 24 hours before program for weekly recorded
programs and 2 hours before the programme for 3 day a week
live programmes,
c. When not
possible and in exceptional circumstance related to time,
the discussion however still needs to take place with EC
verbally instead of email beforehand and that discussion
can be documented at later stage when pressed for time.
d. See attached
template A
2) Pre Discussion Programme
Content Committee
a. Before
the programme is recorded a discussion must take place between
the producer, host and internal experts assigned to the
programme. At least two editorial experts will be assigned
which will be helpful in bouncing back ideas, research as
well as help with names of the guests and be available to
draft balanced questions.
b. These experts
are only available for input and consultations and their
suggestions do not have to be incorporated by the producer.
However there suggestions will be recorded by them and sent
to the editorial committee as well.
c. This discussion
ideally should take place before the draft run down paper
is sent to the editorial committee.
3) Control Room Editorial
Experts Availability
a. The editorial
experts will be available to the producer of the programme
in the control room and try to be helpful in follow up questions
as well as input and background data and input through the
producer to the host, via IFB regarding key elements of
GEO Asool where applicable and not just value additions.
b. The producer
will also be able to guide and give input to the host through
the IFB, to keep a balanced perspective. The notes on Code
of Conduct/Best Practices section on Fairness, Balance and
Accuracy will be paid particular attention.
4) Programme Preview Committee
Feedback and Edit Process
a.The show
before going on air, if recorded, will be seen by a EC in
HQ in Karachi.
b. The edit
remarks will be sent to the producer to edit the program.
Due to time sensitivity at time, in case there is only audio
edits needed, timeline will be sent to MCR to edit the sound
during transmission of the program. One representative from
Censor dept will also be present while previewing.
POST - Broadcast
5) After the show has gone
on air, EC will send to the producer and anchor a report that
will highlight the shows key plus and minus points including
the key GEO Asool violations or supporting elements. This
report will also include the material deviation if any of
the rundown that was sent during the pre-production process
to EC.
6) A summary report of the
above will be sent on monthly basis and annual basis as well,
which will be used by PD and MD to use in feedback process.
7) Post Guest Analysis
a. Post
Guest Analysis tracking process will take place by editorial
committee and monitoring dept where profiling of guests
will be tracked to ensure variety of ideas and thoughts
as well as balance of perspective.
b. Formal Report will be done every month; summary will
be compiled every wk.
8) Post Topic Analysis
a. Topic
Analysis is a tracking process where topics will be monitored
on weekly basis to ensure that we have a variety of topics
and are not unconsciously participating in what could seem
like a campaign.
b. Formal Report will be done every month; summary will
be compiled every wk.
9) Survey Perception Tracking
of Program/Channels
a. Tracking
surveys will be done on a monthly basis to assess the perception
of the channel as well as the individual programs to ensure
that we are balanced and editorial guidelines are being
implemented as far as the perception of our viewers is concerned.
10) Political Party Market
share
a. EC will
also be sent by monitoring a report that will give data
on what coverage is given to which political party as a
% in the main bulletins as well as in main programs. This
report with analysis will be given to MD and CEO with feedback
related to GEO Asool.
11) Live
a. Live Editorial Foresight
i. All live programs will require prior discussion with
either Director News, MD, CEO or EC Chairman. Editorial
oversight is crucial and discussion particularly with
those area that have been deemed sensitive especially
require a group discussion beforehand. From time to time,
EC may issue reminder on avoiding particular subjects
from being done live in the larger public interest. Editorial
oversight is only possible when the people responsible
for the oversight are not operationally involved themselves
and are mostly using their time to monitor and for providing
feedback and positive interventions.
b. Live Censor w Delay –
Audio and Video in MCR
i. We will have a 10 second delay system installed which
will be manned 24 hours with properly trained and responsible
persons who would have read and signed on the best practices
document and will ensure compliance. There will be two
live censor templates, one with a visual screen and one
with audio only effect.
12) State of Geo Asool
a. Every
year a report on the implementation of Geo Asool will be
released. This report will showcase the progress on Geo
Asool, the violations, a listing of frequent complaints
and the steps taken by Geo to resolve them. Moreover, it
will also contain a performance scorecard and Social Ratings
(Geo’s Corporate Social Responsibility Index) from
the viewers.
13) External Complaints
a. Any violations
of Geo Asool or complaints can be sent to [email protected].
Each complaint will be reviewed by the Editorial Committee,
and where required, necessary action will be taken. Most
pertinent questions and the actions taken to address them
will be published on the FAQs section of the Geo Asool website.
COMPLIANCE
The Editorial Committee Chairman, will function like an internal
Ombudsman. Editorial Committee (EC) at Geo comprises of senior
seasoned Journalists from print and electronic media. EC has
been a core part of Geo TV Network for the last 4 years. EC
reviews all live and recorded content that is aired on Geo
News and ensure that the content being produced is of high
journalistic quality and in line with Geo’s values and
voluntary internal code of conduct – Geo Asool. EC also
provides qualitative feedback for both recorded and live programs
which encompasses content, guests, questions, etc. while keeping
in view the competition and issues of the day. EC is also
available to production teams of all programs for consultation
and brainstorming for their programs.
An Editorial Board will oversee the process of compliance.
The board will include Editorial Committee Head, Director
News, Managing Director, CEO, President and the Chairman or
his representative. The Editorial Committee Head will recommend
the following punitive measures when GEO Asool is violated.
The alleged violator will be given a fair chance for explanation
and can bring up to two additional people to give a particular
point of view. Video Conference or audio conference will be
used where needed for these EC sessions which will routinely
be done once a week and or anytime for an emergency.
1) Call
for explanation/inquiry (this can be done solely on the authority
of Chairman EC, or at the request of two of the board members)
2) Issuing Apology
(this can be done by recommendation of Chairman and 1 member
of the board)
3) Issuing Fine (this can be done by recommendation of Chairman
and 2 members of the committee)
4) Suspension
of person Involved (this can be done by recommendation of
Chairman and majority vote of the committee)
5) Firing (this
can be done at consensus of the members of the committee)
Level 5 penalty will apply to extreme violations or repeat
of severe violations or repeat of level 3-4 violations.
Level 5 include but is not limited to violations of GEO Asool
that incite violence, promote dictatorship as an agenda, involve
accepting of money or favors to propagate a particular point
of view or person, blackmailing and extortion.
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